Javed Iqbal
Co-founder and Head of Performance Marketing at Digi Soft Rank. Seven years running paid media and social programs that hit revenue targets, not vanity metrics.
Experience
7+ years
Track record
100+ brands managing $50M+ in cumulative ad spend
Articles
5 published
About Javed
7 years running senior head of performance programs.
Javed Iqbal is the co-founder of Digi Soft Rank and leads the agency’s paid media and social practice. He has spent seven years managing full-funnel campaigns on Google, Meta, TikTok, LinkedIn, and every emerging platform worth taking seriously.
His work has spanned lead-generation for luxury real estate, direct-response for D2C beauty and lifestyle brands, and full-funnel programs for enterprise clients with eight-figure annual media budgets. He is known internally for a ruthless focus on blended CAC rather than last-click ROAS, and for a weekly creative-testing engine that keeps CPMs down and CTRs high.
Javed personally leads paid strategy on every retainer we run, and writes the paid media and social chapters of every playbook we publish. He believes creative and measurement are the only two levers that matter in modern paid media, and that the best campaigns are always the ones where the CFO understands the numbers.
Articles by Javed
5 published playbooks
Facebook Marketing in Dubai with Digi Soft Rank
Instagram Marketing in Dubai with Digi Soft Rank
Social Marketing in Dubai with Digi Soft Rank
Twitter Marketing in Dubai with Digi Soft Rank
TikTok Marketing in Dubai with Digi Soft Rank
Also on the team
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