Performance Max campaigns built for control, not autopilot.
Google Performance Max (PMax) management for e-commerce and lead-generation brands. Proper asset groups, audience signals, feed strategy, and Shopping coordination so PMax adds incremental reach instead of cannibalising Search and Shopping.
What we do
PMax works when you give it structure, not just a budget.
Most Performance Max campaigns we audit are set up as a single asset group with generic creatives, no audience signals, and no coordination with Shopping or branded Search. That is autopilot, not campaign management. Real PMax work is asset-group architecture per audience or product theme, audience signal experimentation, feed-attribute optimisation for feed-based PMax, and clean coordination with Shopping and Search so PMax reach is incremental, not cannibalised.
- Asset group architecture
- Audience signal strategy
- Feed-based PMax for e-commerce
- Shopping & Search coordination
- Creative rotation & testing
- PMax performance transparency reporting
Offerings
What’s included in the engagement
A senior pod ships work weekly. Here’s what that looks like in practice.
01
Asset Group Architecture
Multiple asset groups per PMax campaign, structured by product theme, audience segment, or funnel stage. Not a single asset group with everything jammed in.
02
Audience Signal Strategy
Custom audiences, remarketing lists, customer match lists, and interest signals fed to PMax to accelerate learning. Signals are guardrails, not targeting.
03
Feed-Based PMax for E-Commerce
Merchant Center feed optimised for PMax product performance. Title, image, category, and custom label strategy tuned for PMax algorithm preferences.
04
Shopping & Search Coordination
PMax structured to complement Standard Shopping and branded Search rather than eating both. Priority Bidding, campaign priority, and negative keyword layering coordinated across the account.
05
Creative Rotation & Testing
Weekly creative asset uploads for testing. Image, video, headline, and description assets rotated systematically so PMax has options to learn from.
06
PMax Transparency Reporting
Beyond the platform-native PMax reporting: channel-level breakdowns via scripts, asset-level performance analysis, and search terms visibility for PMax.
Proof
Case studies with this service
E-Commerce
Regional Jewellery Brand
PMax plus Standard Shopping restructure that lifted blended ROAS from 2.8x to 6.1x in four months.
6.1x
Blended ROAS
+142%
PMax + Shopping revenue
Automotive & Yacht Rentals
Elite Rentals Dubai
From a static one-pager to a multi-vertical growth engine in six months.
+312%
Organic traffic
5.2x
Paid blended ROAS
Health & Fitness
Meridian Fitness
A single-location gym became a multi-location leader in local search.
+284%
Maps calls per month
+215%
Trial class bookings
Industries we specialise in
Performance Max (PMax) for these sectors
See the industry-specific playbook, case studies, and typical results.
Real Estate
Growth for developers, brokerages, and property portals.
E-Commerce & D2C
Growth for Shopify stores, D2C brands, and modern retailers.
Rentals
Growth for yacht, car, luxury car, and vacation rental businesses in the UAE.
Hospitality
Growth for hotels, boutique venues, and premium hospitality concepts across the UAE.
FAQs
Performance Max (PMax), answered
When does Performance Max make sense?+
PMax works well for e-commerce with strong Merchant Center feed and mature Shopping accounts, and for lead-generation accounts with clear conversion signals fed to Google (Enhanced Conversions or offline conversion import). PMax struggles without conversion volume for the algorithm to learn from.
Does PMax cannibalise Search and Shopping?+
Without proper account architecture, yes. PMax has priority over Standard Shopping by default and can eat branded Search. Proper structure (Priority Bidding, campaign priority, and negative keyword layering) prevents this. We audit and fix cannibalisation as part of every PMax engagement.
How much control do you have over PMax?+
Less than Search or Standard Shopping. You control asset groups, audience signals, feed content, campaign budget, and target ROAS or CPA. You do not control placements, individual bids, or specific keyword targeting. Structure and signal quality are the levers that matter.
Can we see search terms for PMax?+
Google provides limited PMax search terms in the Insights tab. Fuller visibility requires Google Ads scripts or third-party tools. We surface channel-level and search-term-level insights via scripts as part of our reporting.
How is PMax reporting different from Search reporting?+
PMax reporting is aggregated across channels (Search, Shopping, Display, YouTube, Discover, Gmail) with limited placement, keyword, and audience breakdowns natively. Scripts and third-party tools provide channel-level breakdowns for genuine performance analysis.
What is a realistic PMax budget?+
PMax typically requires AED 15,000 per month per campaign minimum for the algorithm to learn effectively, plus proper conversion volume (50-plus conversions per month per campaign). Below either threshold, PMax underperforms Standard Shopping or Search alone.
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