Google Shopping Ads and Merchant Center done right for e-commerce.
Google Shopping Ads management for UAE and international e-commerce brands. Merchant Center feed hygiene, product data optimisation, Shopping campaign architecture, and Shopping-plus-Performance Max coordination.
What we do
Shopping Ads win on the feed, not the bid.
Most Shopping accounts we audit have feed problems, not bidding problems. Bad titles, missing GTINs, weak product images, or Merchant Center disapprovals silently limit which products serve, which auctions you enter, and how the algorithm perceives your catalogue. We fix the feed first, then structure Shopping and PMax to complement rather than cannibalise.
- Merchant Center audit & rebuild
- Product feed optimisation
- Shopping campaign architecture
- PMax + Shopping coordination
- Product title & image optimisation
- Promotional feed & Merchant Promotions
Offerings
What’s included in the engagement
A senior pod ships work weekly. Here’s what that looks like in practice.
01
Merchant Center Audit
Full Merchant Center audit: disapprovals, feed quality issues, GTIN completeness, image standards, category taxonomy, and international feed set-up.
02
Product Feed Optimisation
Product title rewrite for search-intent match, description enrichment, image standards enforcement, and attribute completeness for high-priority SKUs.
03
Shopping Campaign Structure
Standard Shopping campaign architecture with proper product group segmentation, Priority Bidding structure, and negative keyword layering.
04
PMax + Shopping Coordination
Performance Max and Standard Shopping campaign structure that avoids cannibalisation and gives the algorithm proper feed context.
05
Promotional Feed & Merchant Promotions
Promotional feed set-up for sale badges, price drops, and Merchant Promotions that increase CTR without additional bid cost.
06
International Shopping Feeds
Multi-country Merchant Center feeds for GCC (UAE, KSA, Kuwait, Bahrain, Qatar, Oman) and international expansion, with currency, language, and shipping configured correctly.
Proof
Case studies with this service
E-Commerce
Regional Jewellery Brand
PMax plus Standard Shopping restructure that lifted blended ROAS from 2.8x to 6.1x in four months.
6.1x
Blended ROAS
+142%
PMax + Shopping revenue
Healthcare
UAE Health Information Portal
From a 58 percent traffic loss on a helpful content update to a full recovery in nine months.
108%
Organic traffic recovery
380
URLs pruned or consolidated
Automotive & Yacht Rentals
Elite Rentals Dubai
From a static one-pager to a multi-vertical growth engine in six months.
+312%
Organic traffic
5.2x
Paid blended ROAS
Industries we specialise in
Google Shopping Ads for these sectors
See the industry-specific playbook, case studies, and typical results.
Real Estate
Growth for developers, brokerages, and property portals.
E-Commerce & D2C
Growth for Shopify stores, D2C brands, and modern retailers.
Rentals
Growth for yacht, car, luxury car, and vacation rental businesses in the UAE.
Hospitality
Growth for hotels, boutique venues, and premium hospitality concepts across the UAE.
FAQs
Google Shopping Ads, answered
What is the difference between Standard Shopping and Performance Max?+
Standard Shopping gives you campaign-level control, product group segmentation, and negative keyword ability. Performance Max runs Shopping plus Search plus Display plus YouTube plus Discover as one AI-optimised campaign with limited manual control. Most e-commerce accounts benefit from both, structured to complement each other.
How important is product title optimisation for Shopping?+
Product titles are the single biggest lever in Shopping. Titles matched to how buyers actually search (brand plus product plus key attribute) can double impression share without a bid change. We rewrite titles as part of every Shopping engagement.
Do you handle Google Merchant Center disapprovals?+
Yes. Merchant Center disapprovals (missing GTINs, image issues, price mismatch, restricted content, misrepresentation) are diagnosed and resolved as part of the standard audit and remediation work.
Can Shopping Ads work for services or B2B?+
Standard Google Shopping is designed for e-commerce products. Service and B2B businesses run Search Ads plus Call Ads plus Local Services Ads instead. We recommend the right campaign type mix on the audit call.
What is a realistic Shopping Ads budget for UAE e-commerce?+
Effective Shopping spend for UAE e-commerce usually starts at AED 15,000 per month, higher for larger catalogues (500-plus SKUs) or competitive verticals. Below that, product coverage is too thin for the algorithm to optimise.
Do you work with Shopify, WooCommerce, and Magento product feeds?+
Yes. Shopify Google Shopping app, WooCommerce Product Feed extensions, Magento feed connectors, and custom feed builds via Google Content API for larger catalogues. Platform is not a constraint.
From the blog
Recent articles about Google Shopping Ads
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