Google Ads managed as one integrated programme, not five siloed campaign types.
Google Ads management across Search, Shopping, Performance Max, Call Ads, Display, and Remarketing for UAE and global brands. Senior operators, weekly creative testing, and blended CAC reporting tied to pipeline.
What we do
Every Google Ads campaign type, run as one programme.
Most Google Ads accounts we audit have Search running one way, Shopping another, and Performance Max eating both. We run Google Ads as one integrated programme: campaign types briefed against a single account strategy, budget allocation tuned monthly against blended CAC, and creative testing shipped every week. Senior operators on every account, no bench-model assignment.
- Google Search Ads for high-intent capture
- Google Shopping for e-commerce
- Performance Max for AI-driven reach
- Google Call Ads for phone-driven service
- Display & Remarketing for retention
- Enhanced Conversions & GA4 attribution
Offerings
What’s included in the engagement
A senior pod ships work weekly. Here’s what that looks like in practice.
01
Google Search Ads
High-intent Search campaigns with keyword hygiene, negative keyword discipline, Quality Score work, and Search Terms Report review weekly.
02
Google Shopping
Merchant Center feed hygiene, Shopping campaigns, Priority Bidding structure, and Shopping-plus-PMax coordination for maximum inventory visibility.
03
Performance Max (PMax)
PMax campaigns with proper asset groups, audience signals, feed strategy, and Shopping conflict avoidance. Structured for control, not autopilot.
04
Google Call Ads
Call-only ads for service businesses. Call tracking integration, IVR routing, and offline conversion import for CRM-quality lead scoring.
05
Display & Remarketing
Google Display Network prospecting and remarketing that stays on-brand and top-of-mind without wasting spend on low-quality placements.
06
Measurement & Attribution
Enhanced Conversions, GA4 integration, offline conversion import, and blended-CAC dashboards that show what actually drives pipeline.
Proof
Case studies with this service
E-Commerce
Regional Jewellery Brand
PMax plus Standard Shopping restructure that lifted blended ROAS from 2.8x to 6.1x in four months.
6.1x
Blended ROAS
+142%
PMax + Shopping revenue
Automotive & Yacht Rentals
Elite Rentals Dubai
From a static one-pager to a multi-vertical growth engine in six months.
+312%
Organic traffic
5.2x
Paid blended ROAS
B2B Services
Rocket Bookkeeper
A specialised bookkeeping firm scaled its pipeline without hiring a sales team.
+340%
Qualified inbound leads
+178%
Organic traffic
Industries we specialise in
Google Ads Management for these sectors
See the industry-specific playbook, case studies, and typical results.
Real Estate
Growth for developers, brokerages, and property portals.
E-Commerce & D2C
Growth for Shopify stores, D2C brands, and modern retailers.
Rentals
Growth for yacht, car, luxury car, and vacation rental businesses in the UAE.
Hospitality
Growth for hotels, boutique venues, and premium hospitality concepts across the UAE.
FAQs
Google Ads Management, answered
Which Google Ads campaign types should we run?+
Depends on business model. E-commerce: Shopping plus PMax plus branded Search plus Remarketing. Service businesses: Search plus Call Ads plus Local Services Ads where available. B2B: Search plus LinkedIn (not Google Display). We recommend the mix on the audit call based on your funnel and margins.
How is Performance Max different from Shopping and Search?+
PMax runs across Search, Shopping, Display, YouTube, Discover, and Gmail with a single AI-optimised campaign. It typically overlaps Shopping and Search, which is why structure matters. Without proper account architecture, PMax cannibalises branded Search and Shopping without genuine incremental reach.
Do you handle Google Merchant Center for e-commerce?+
Yes. Feed setup, product data optimisation, disapproval fixes, GTINs and identifiers, promotional feeds, and Shopping campaign structure for both Standard Shopping and Performance Max feed-based campaigns.
What is the minimum Google Ads spend that makes sense?+
Effective Google Ads spend usually starts at AED 15,000 per month per meaningful campaign type. Below that, keyword coverage is too thin for the algorithm to learn and senior management time costs more than the campaigns return.
Do you handle YouTube Ads?+
Yes. YouTube video campaigns are managed alongside Search and Shopping under one Google Ads engagement. YouTube typically runs as reach, brand-lift, and retargeting complement to Search-first performance work.
How do you handle attribution across Google Ads?+
Enhanced Conversions plus GA4 for browser-side data, offline conversion import from CRM (HubSpot, Salesforce, Pipedrive) for pipeline-quality signals, and blended-CAC dashboards that combine platform-reported data with pipeline outcomes. No last-click ROAS obsession.
From the blog
Recent articles about Google Ads Management
Google Ads · Performance Max · Google Shopping · E-Commerce
Performance Max vs Standard Shopping: When Each Wins for E-Commerce
Google Ads · Google Call Ads · Service Business Marketing
Google Call Ads for UAE Clinics, Law Firms, and Home Services: A Practical Playbook
Google Ads · Local Services Ads · Local SEO
Google Local Services Ads (LSA) in the UAE: The Practical Guide
Related services
Pair this with
Ready to grow with a senior team?
Free 30-minute strategy call. We audit your channels and share a plan you can act on.