Digi Soft Rank
Brand Films & TVC Production

Brand films and TVC production that stand up to media spend.

Hero brand storytelling, launch films, and TV commercials for enterprise and D2C brands in the UAE and globally. Concept through broadcast delivery.

4.9/5250+ brands served

What we do

Brand film production, run by directors who actually direct.

A brand film is a chance to say what the brand stands for in a way no static ever will. We treat it as a real film: proper concept, considered casting, strong direction, and a post pass that respects the craft. Media-ready in every format the campaign needs.

  • Hero brand films
  • Launch films & product reveals
  • TVC (television commercial) production
  • Cinematic & documentary treatments
  • Casting, location, and wardrobe
  • Broadcast + digital delivery

Offerings

What’s included in the engagement

A senior pod ships work weekly. Here’s what that looks like in practice.

01

Hero Brand Film

The one film that anchors the campaign. Concept, script, casting, shoot, and post treated as the biggest asset in the media plan.

02

Launch Films

Product launch films, category-entry films, and rebrand launch films, with a rollout plan across paid, social, and PR.

03

TVC Production

Full-service TV commercial production, from script and boards to broadcast-safe delivery in every regional format.

04

Cast & Location

Casting direction, location scouting, wardrobe, and production design that give the film a considered look.

05

Cinema & Docu Treatments

Cinematic short-form or documentary-style brand films for brands whose story needs quiet, not fireworks.

06

Delivery & Rollout

Multi-format delivery: broadcast, cinema (DCP), YouTube pre-roll, Meta and TikTok cutdowns, and out-of-home stills.

FAQs

Brand Films & TVC, answered

How long does a brand film take?+

Most brand films run 8 to 12 weeks end to end: 2 to 3 weeks concept and pre-production, 1 to 3 shoot days, 4 to 6 weeks post. Longer if the concept needs a location trip or custom animation.

Can you run a TVC through UAE broadcast approval?+

Yes. We handle script approval, shot approval, and final broadcast QC through the National Media Council process. This is baked into the timeline, not an afterthought.

Do you cast talent for us?+

Yes. We manage casting through vetted casting directors, arrange the sessions, present a shortlist, and handle contracts, buyouts, and residuals.

What is a realistic brand film budget?+

Brand films typically start at AED 35,000 for smaller-scale documentary treatments and scale to AED 250,000-plus for full-cast, multi-location cinematic productions. Fixed-scope quotes after script sign-off.

Can you handle both the film and the media plan?+

The film only is our core, but we work closely with our Paid Media team on the media-side, so the film is briefed against the placements from the start.

Ready to grow with a senior team?

Free 30-minute strategy call. We audit your channels and share a plan you can act on.