Co-Founder & Head of Performance Marketing
Javed Iqbal
With a sharp eye for data and growth, Javed Iqbal is a wizard at turning clicks into conversions. As a key player in the Digi Soft Rank Performance Marketing team, he drives results that truly scale.
Experience
7+ years
Articles
5 published
About Javed
Javed co-founded Digi Soft Rank and leads the paid media and social practice. He has spent seven years managing full-funnel campaigns across Google, Meta, TikTok, and LinkedIn.
He is known internally for a ruthless focus on blended CAC rather than last-click ROAS, and for a weekly creative-testing engine that keeps CPMs down and CTRs high.
Has never met a spreadsheet he did not want to improve.
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