Dubai Dental Group
GoHighLevel plus WhatsApp Business API build that lifted booked appointments by 74 percent in three months.
Services
Marketing Automation, GoHighLevel, WhatsApp Business API, Lead Generation
Timeline
3 months, ongoing
Led by
Nazir Abbas
The numbers
+74%
Booked appointments
across three clinics in 3 months
<15 min
Enquiry follow-up SLA
from a prior mixed 24-72 hour average
-31%
No-show rate
after WhatsApp reminder workflow
-42%
Cost per booked appointment
once source attribution enabled optimisation
Overview
A Dubai-based dental group running three clinics was capturing patient enquiries via WhatsApp on staff phones and a mix of paper forms and one-off spreadsheets. Follow-up was inconsistent, appointments were double-booked, and no one had visibility into cost per booked appointment across paid, organic, and referral sources.
The challenge
Where they started
- !
Patient enquiries scattered across staff WhatsApp accounts, form emails, and phone logs.
- !
No consistent follow-up cadence; enquiries frequently lost after 24 hours.
- !
No attribution linking marketing spend to booked appointments across three clinics.
- !
Compliance requirement: patient data handled to DHA and DoH standards on any platform.
Our approach
What we did
01
GoHighLevel build
Sub-account per clinic, unified patient pipeline, appointment booking calendar per practitioner, and reception team routing for enquiries within business hours.
02
WhatsApp Business API integration
WhatsApp Business API via WATI, integrated with GoHighLevel workflows. Enquiry acknowledgement, appointment confirmation, 24-hour reminder, and post-appointment review request all automated.
03
Attribution and pipeline reporting
UTM and source tracking on every marketing channel feeding into GHL, with weekly reporting on enquiry-to-appointment conversion by source and by clinic.
04
Compliance frame
DHA-compliant patient data handling on GoHighLevel with role-based access, audit logging, and clinic-level data isolation across sub-accounts.
“GoHighLevel plus WhatsApp changed how we run every clinic. The reception team saves hours a day and no patient enquiry gets lost.”
Clinic Director
Dubai Dental Group
More case studies
See how we work with brands like yours
UAE Health Information Portal
From a 58 percent traffic loss on a helpful content update to a full recovery in nine months.
Read case study
Elite Rentals Dubai
From a static one-pager to a multi-vertical growth engine in six months.
Read case study
Meridian Fitness
A single-location gym became a multi-location leader in local search.
Read case studyWant a case study like this?
Book a free 30-minute strategy call and we’ll share what we’d do in your specific situation.