UAE Health Information Portal
From a 58 percent traffic loss on a helpful content update to a full recovery in nine months.
Services
Google Update Recovery, Technical SEO, Content Marketing
Timeline
9 months, sustained
Led by
Nazir Abbas
The numbers
108%
Organic traffic recovery
of pre-update baseline after 9 months
380
URLs pruned or consolidated
from 1,400 URL library
14
Named clinical reviewers
DHA / DoH licensed
Update +2
Recovery inflection
second core update after remediation
Overview
A UAE-based health information portal lost 58 percent of organic traffic during a Google helpful content update. The site had grown fast on scaled thin content and named-author E-E-A-T signals that did not hold up under closer scrutiny. Recovery required an honest audit, aggressive content pruning, and a rebuild programme run through two subsequent core updates.
The challenge
Where they started
- !
58 percent organic traffic loss during a Google helpful content update.
- !
1,400-URL content library with no consistent author attribution or expertise claim.
- !
Meaningful share of content originally produced by generalist freelancers with no verifiable medical expertise.
- !
Stakeholders expecting immediate recovery on remediation, before the next core update could re-evaluate.
Our approach
What we did
01
Diagnostic audit
Traffic loss mapped against update dates, content quality audit against Search Quality Rater Guidelines, and author E-E-A-T audit across the top 200 pages.
02
Content pruning
380 URLs pruned via 301 redirect to consolidated pages or 410 for content that could not be lifted. 640 URLs prioritised for editorial rewrite with real medical reviewer bylines.
03
E-E-A-T rebuild
Named clinical reviewer programme with real DHA and DoH-licensed practitioners, Person schema with credentials, editorial standards page, and per-article review-date attribution.
04
Post-remediation monitoring
Weekly ranking and traffic monitoring through two subsequent Google core updates, with pre-emptive quality signal reinforcement between updates.
“They told us honestly on day one that recovery would be nine months, not nine weeks. They were right, and they walked us through every update in between.”
Managing Editor
UAE Health Information Portal
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