Meridian Fitness
A single-location gym became a multi-location leader in local search.
Services
Local SEO, Social Media Marketing, Website Development
Timeline
4 months, ongoing
Led by
Nazir Abbas
The numbers
+284%
Maps calls per month
across all locations
+215%
Trial class bookings
first 90 days
+412%
Google review count
quality maintained at 4.8+
-58%
Cost per booked trial
organic + paid blended
Overview
Meridian Fitness was strong on member retention but invisible in local search. They wanted to open two new locations and needed each one to have a real chance in Maps and near-me queries from day one.
The challenge
Where they started
- !
Weak Google Business Profile presence across all three future locations.
- !
A social presence with no consistent posting rhythm.
- !
No landing pages built for local intent.
- !
A booking flow that required members to call rather than book online.
Our approach
What we did
01
Local SEO pod
GBP audit and rebuild for all three locations, dedicated location pages with structured data, citation cleanup across 80+ directories, and a review generation flow tied to the booking system.
02
Social ownership
Monthly content calendar per location with local trainers as recurring characters, plus a paid boost programme that keeps top-performing posts working for another 30 days.
03
Online booking
A rebuilt booking flow that lets prospects book a trial class in under 60 seconds from any location page.
“We opened two new locations and both hit their trial targets in the first month. That does not happen without their local SEO work.”
CEO
Meridian Fitness
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