Rocket Bookkeeper
A specialised bookkeeping firm scaled its pipeline without hiring a sales team.
The numbers
+340%
Qualified inbound leads
in first 9 months
+178%
Organic traffic
compounding month on month
-52%
Cost per qualified lead
blended
-22%
Sales cycle length
better-fit leads close faster
Overview
Rocket Bookkeeper had a strong product and glowing referrals but no repeatable pipeline. They wanted to move from word-of-mouth growth to a marketing-driven pipeline that scales as they hire more accountants.
The challenge
Where they started
- !
No inbound leads outside referrals.
- !
A website that read like a brochure rather than a demand-generation asset.
- !
Zero content on the topics prospects were actually searching for.
- !
No visibility into where enquiries were coming from.
Our approach
What we did
01
Positioning-first rewrite
A new home page and services rebuild focused on the specific pains of e-commerce and agency clients, with case-study proof points on every page.
02
Content engine
Twelve pillar articles per quarter targeting mid-funnel questions, all written by the founder and edited for search.
03
Lean paid programme
A tightly focused Google Ads programme on high-intent terms plus a LinkedIn retargeting layer on visitors of the pricing page.
“We hired two new accountants off the back of the pipeline they built. That is the clearest ROI we have ever had from an agency.”
Founder
Rocket Bookkeeper
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