Wild Water
A premium water brand launched, scaled to 5-figure MRR, and hit profitable acquisition in under six months.
Services
Shopify Development, E-Commerce SEO, Email Marketing
Timeline
6 months, ongoing
Led by
Javed Iqbal
The numbers
AED 320k / mo
Revenue at 6 months
55% from subscription
38%
Email revenue share
of total store revenue
41%
Subscription attach rate
at first order
-31%
Blended CAC
vs. month one
Overview
Wild Water was pre-launch when we came in. The brief was to ship a Shopify store worth the premium price point, build a lifecycle programme that lifts LTV, and open a repeatable acquisition channel.
The challenge
Where they started
- !
A brand identity that had to feel more Aesop than Evian on a startup budget.
- !
A logistics model that made subscription the obvious business model but repeat purchase depends on flawless post-purchase experience.
- !
A category (bottled water) where paid CAC is famously punishing.
Our approach
What we did
01
Shopify build
A custom theme built around the brand aesthetic, subscription-first product architecture, and a checkout tuned for one-tap upgrades from single order to subscription.
02
Lifecycle from day one
Klaviyo built out with 11 flows: welcome, browse abandon, cart abandon, post-purchase, subscription reminders, win-back, VIP, and referral. Every touchpoint on-brand.
03
Paid + content combined
Meta and TikTok primed with UGC-style creative from real customers, layered on top of a content programme that grew brand searches month on month.
“They built us a brand and a business at the same time. The email programme alone pays their fee twice over every month.”
Founder
Wild Water
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