Trader AI
A fintech SaaS launch that hit paid channel payback in month three.
The numbers
Month 3
Paid channel payback
ahead of plan
3.9%
Demo request rate
from paid traffic
+240%
Non-brand organic
in 6 months
-44%
Cost per demo
from month one to month six
Overview
Trader AI was a technical product built by great engineers with no dedicated growth team. They needed a launch site, a paid acquisition programme, and an SEO foundation that could compound over 12 months.
The challenge
Where they started
- !
A landing page that spoke to the founder, not the buyer.
- !
A product with real complexity that had to be explained without jargon.
- !
A category with well-funded competitors already ranking for every meaningful term.
Our approach
What we did
01
Message-first site
A rewritten home page and product story anchored on the two outcomes the buyer cares about, with proof and demo CTAs on every scroll.
02
Bottom-funnel paid
A Google Ads programme targeting problem-aware and solution-aware terms with server-side tracking and a demo flow tuned for signup, not clicks.
03
Compounding content
A monthly content programme owned by a senior editor, targeting the terms competitors were already ranking for with clearer, more useful content.
“They understood our product faster than any agency we spoke to and it shows in every piece of copy on the site.”
Co-Founder
Trader AI
More case studies
See how we work with brands like yours
Elite Rentals Dubai
From a static one-pager to a multi-vertical growth engine in six months.
Read case study
Meridian Fitness
A single-location gym became a multi-location leader in local search.
Read case study
Rocket Bookkeeper
A specialised bookkeeping firm scaled its pipeline without hiring a sales team.
Read case studyWant a case study like this?
Book a free 30-minute strategy call and we’ll share what we’d do in your specific situation.