Brand guidelines that actually get used, not filed and forgotten.
Brand books that codify strategy, verbal identity, visual identity, and application rules for internal teams, agencies, and franchisees to keep the brand consistent as it scales.
What we do
A brand book is a decision-making tool, not a museum piece.
Most brand guidelines are 80-page PDFs no one opens. We build guidelines around the way teams actually work: quick to find the rule, easy to copy the asset, honest about the exceptions. Delivered as a properly-designed PDF and a lightweight web version teams can bookmark.
- Strategy & positioning summary
- Verbal identity & tone of voice
- Visual identity rules
- Application examples with rationale
- Downloadable asset library
- Web + PDF delivery
Offerings
What’s included in the engagement
A senior pod ships work weekly. Here’s what that looks like in practice.
01
Strategy Section
Positioning, target audience, brand pillars, and tone of voice, so identity decisions have context.
02
Verbal Identity
Voice principles with examples, do/do-not comparisons, and terminology preferences.
03
Visual Identity Rules
Logo usage, clearspace, sizing, colour system, typography, iconography, photography, and layout principles.
04
Application Examples
Real applications: social posts, presentations, ads, editorial, packaging, signage, with the rationale for each choice.
05
Asset Library
Downloadable logos, colour swatches, type files, icons, and templates, organised so people can find them.
06
Web + PDF Delivery
A designed PDF for archival and printing, plus a lightweight web version teams can bookmark and search.
Proof
Case studies with this service
D2C Beverages
Wild Water
A premium water brand launched, scaled to 5-figure MRR, and hit profitable acquisition in under six months.
AED 320k / mo
Revenue at 6 months
38%
Email revenue share
Automotive & Yacht Rentals
Elite Rentals Dubai
From a static one-pager to a multi-vertical growth engine in six months.
+312%
Organic traffic
5.2x
Paid blended ROAS
Health & Fitness
Meridian Fitness
A single-location gym became a multi-location leader in local search.
+284%
Maps calls per month
+215%
Trial class bookings
Industries we specialise in
Brand Guidelines for these sectors
See the industry-specific playbook, case studies, and typical results.
Hospitality
Growth for hotels, boutique venues, and premium hospitality concepts across the UAE.
Fashion & Luxury Retail
Growth for fashion brands, jewellery houses, and luxury retail concepts serving UAE and GCC audiences.
Food & Beverage
Growth for F&B chains, cloud kitchens, packaged food brands, and delivery-first concepts in the UAE.
Real Estate
Growth for developers, brokerages, and property portals.
FAQs
Brand Guidelines, answered
Do we need brand guidelines if we already have a logo and colours?+
If more than one person is producing brand assets, or if you use external agencies, freelancers, or franchisees, then yes. Guidelines are what let a brand stay recognisable as it scales, without a phone call to the design team every time.
How long should brand guidelines be?+
Long enough to answer the questions that come up, short enough to actually get used. Most of our guidelines are 40 to 60 pages of PDF, plus a web version. We are ruthless about cutting decorative pages.
Do you deliver both PDF and web guidelines?+
Yes. PDF for archival, print, and sending to partners. A lightweight web version (Notion, custom microsite, or Frontify) for internal team use, since teams look things up on a browser, not by opening a 60-page PDF.
What is the pricing for a brand guidelines project?+
Standalone brand guidelines projects start at AED 12,000 for growth-stage brands. Full guidelines paired with identity design usually run AED 30,000 to 50,000 as part of a bigger engagement.
Can you build guidelines for an existing brand?+
Yes, this is a common project. We audit the existing brand, document what actually works, formalise the rules, and fix inconsistencies where the brand has drifted. No full rebrand required.
Related services
Pair this with
Branding Agency
Full-service branding: strategy, identity, logo, guidelines, and rebrand execution.
ExploreLogo Design
Custom logo design and wordmarks that stay unmistakable across every touchpoint.
ExploreBrand Identity Design
Full visual identity systems: logo, colour, type, iconography, and templates.
ExploreReady to grow with a senior team?
Free 30-minute strategy call. We audit your channels and share a plan you can act on.