Brand identity design that stays distinctive across every application.
Full visual identity systems: logo, colour, typography, iconography, photography direction, motion, and application templates. Built for teams, franchises, and multi-market brands.
What we do
A visual identity is a system, not a Pinterest board.
Great brand identity design is engineering: every colour, type choice, and application rule serves the brand and holds up at scale. We build identities as living systems that make it easy for internal teams, agencies, and franchisees to stay on-brand without a phone call.
- Logo system as one element
- Colour palette (with accessibility)
- Typography system (Latin + Arabic)
- Iconography & illustration style
- Photography direction
- Application templates for every touchpoint
Offerings
What’s included in the engagement
A senior pod ships work weekly. Here’s what that looks like in practice.
01
Logo System
Primary mark, secondary marks, monograms, lock-ups, sub-brand marks, and clearspace/scale rules.
02
Colour Palette
Primary, secondary, accent, and functional colours with proper contrast for accessibility and print-safe values.
03
Typography System
Display, body, and functional typefaces for both Latin and Arabic, with a full scale and usage matrix.
04
Iconography & Illustration
Icon system, illustration style, and photography direction that stay recognisably the brand.
05
Motion & Interaction
Motion principles, transition rules, and micro-interaction guidance for web, app, and social.
06
Application Templates
Social templates, presentation templates, editorial templates, packaging, and signage mockups.
Proof
Case studies with this service
D2C Beverages
Wild Water
A premium water brand launched, scaled to 5-figure MRR, and hit profitable acquisition in under six months.
AED 320k / mo
Revenue at 6 months
38%
Email revenue share
Automotive & Yacht Rentals
Elite Rentals Dubai
From a static one-pager to a multi-vertical growth engine in six months.
+312%
Organic traffic
5.2x
Paid blended ROAS
Health & Fitness
Meridian Fitness
A single-location gym became a multi-location leader in local search.
+284%
Maps calls per month
+215%
Trial class bookings
Industries we specialise in
Brand Identity Design for these sectors
See the industry-specific playbook, case studies, and typical results.
Hospitality
Growth for hotels, boutique venues, and premium hospitality concepts across the UAE.
Fashion & Luxury Retail
Growth for fashion brands, jewellery houses, and luxury retail concepts serving UAE and GCC audiences.
Food & Beverage
Growth for F&B chains, cloud kitchens, packaged food brands, and delivery-first concepts in the UAE.
Real Estate
Growth for developers, brokerages, and property portals.
FAQs
Brand Identity Design, answered
What is included in a brand identity project vs just a logo?+
A logo is one element. A brand identity includes the logo plus the colour system, typography, iconography, photography direction, motion, and templates for every recurring application. It is what makes the brand look and feel consistent across every touchpoint.
Do you design both Latin and Arabic identity systems?+
Yes. Full bilingual identity systems including Arabic typography (from a proper Arabic type family), Arabic layout rules, and mirrored templates where needed.
How is a brand identity project priced?+
Brand identity projects typically start at AED 18,000 for growth-stage brands and scale to AED 60,000-plus for multi-brand groups or full application libraries. Fixed-scope quotes after discovery.
Do you licence the typefaces or do we?+
You do. We recommend the typefaces during discovery and specify licence tiers, then you purchase directly from the type foundry. This keeps licensing clean if the team ever changes agency.
Can you extend the identity into web design?+
Yes. Most identity projects lead into a web design project. We can run both in one integrated engagement, or hand off cleanly to your web team with proper templates and guidance.
Related services
Pair this with
Branding Agency
Full-service branding: strategy, identity, logo, guidelines, and rebrand execution.
ExploreLogo Design
Custom logo design and wordmarks that stay unmistakable across every touchpoint.
ExploreBrand Guidelines
Brand books that keep your identity consistent across teams, agencies, and markets.
ExploreReady to grow with a senior team?
Free 30-minute strategy call. We audit your channels and share a plan you can act on.